How Adidas is using creative narratives to build brand equity
Kaizzen sweeps sports category at ET Brand Equity Kaleido Awards 2020
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Adidas Brand Value & Company Profile | Brandirectory
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What is Brand Equity? | The Branding Journal
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Nike vs Adidas: Brand Equity Diagnosis - YouTube
PDF) Equity in corporate co-branding: The case of Adidas and the All Blacks
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Empirical Investigation of Sport Trademark Dilution Using Contingent Valuation Method — NASSM
Adidas: Brand Equity by Dora D
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Adidas: Using creative narratives to build brand equity - MARKETING Magazine Asia
